During, and further to the COVID Crisis, the Metaverse steadily developed, and its role became even more central for the Business World. Its massive use connected to key economic sectors (Art, Retail, Innovative Business) brings legal consequences, for Classical IP, and offers real challenges in particular to Trademark Law, Copyright and Neighboring Rights Law and the Patent world. New business models are in urgent need for clarity on the interaction of the metaverse and NFTs with classical IP. Which meanings might be expected from this evolution / revolution? Speakers from Europe and the Americas will provide a worldwide picture of the future of «The Metaverse as a Challenge to Classical IP”, including on re-imagining IP in this area in favor of both business and consumers/society.
Reader in Intellectual Property Law at the University of Sussex
Partner at Reed Smith. Co-chair of the firm’s global Entertainment and Media Industry Group
Lecturer at the School of Electronic Engineering and Computer Science, Queen Mary University of London
Dr Andres Guadamuz
Reader in Intellectual Property Law at the University of Sussex and the Editor in Chief of the Journal of World Intellectual Property. His main research areas are on artificial intelligence and copyright, open licensing, cryptocurrencies, and smart contracts. Andres has published two books, over 40 journal articles, and is a regular blogger.
Gregor Pryor
Partner at international law firm, Reed Smith. He is co-chair of the firm’s global Entertainment and Media Industry Group and is a digital media specialist. He regularly advises companies that are involved in the distribution and sale of digital content, including digital music, video and gaming services, social networks, online retailers, aggregators, network and platform owners and search engines, regarding their arrangements with content owners and consumers. He also advises content owners and producers concerning the protection and exploitation of their intellectual property rights. His clients include computer game companies, film and television production houses, record labels, music publishers and advertisers. In recent years, he has worked with disruptors and innovators in the fields of social media, virtual and augmented reality and immersive experiences.
Dr Michaela MacDonald
Lecturer at the School of Electronic Engineering and Computer Science, Queen Mary University of London, and video games law scholar. Michaela teaches and researches on the impact of laws, norms and environmental constraints on users’ behaviour and interactions in Cyberspace. She is also the editor of the Interactive Entertainment Law Review, Edward Elgar, co-organiser of More Than Just a Game conference series, and a consultant at Moorcrofts LLP.
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