During, and further to the COVID Crisis, digital business, and access to digital information increased exponentially. The protection of Internet Domain Names became more and more important for business operators, and also for Organizations highly visible on the net, i.e. for society in general. The value of Domain Names thus increased exponentially, exposing them, and the IP assets they relate to, to cyberattacks, cybersquatting and cyber-grabbing. How is /can IP Protection be currently further enhanced? What kind of consensus may exist in various parts of the world and in international fora for such an enhancement? For this Session of our Global Digital Encounters, Speakers from Europe, Asia, and North America with a variety of opinions will provide a worldwide picture of the future of IP protection connected to Domain Names, and for re-imagining IP in this area in favor of both business and consumers/society.