Tuesday
December 10th, 2024
4.30PM CET
Tuesday
December 10th, 2024
4.30PM CET
Since the advent of the internet, there has been a continuous evolution in how individuals and businesses communicate, create, operate, and commercialize their products and services. As businesses and designers increasingly move online, the traditional concepts of protecting trademarks and designs face new challenges coming from, among others, emergence of new digital products and services, or new business models. These challenges arise from the need to adapt or apply legal frameworks to effectively safeguard both digital and physical assets. What complexities arise when applying these regulations to the digital realm? What are the recent legislative amendments aimed at adapting existing regulations to the digital age? Are there any solutions and strategies to overcome these difficulties, ensuring that trademarks and designs receive adequate protection?
In this session of our Global Digital Encounters, speakers from both the public and private sectors, offering a variety of perspectives, will provide a global overview of the current state of digital trademarks and designs and discuss possible future developments.
Director General, INDICAM
Chairperson, EUIPO 5th Appeals Board
Academic Fellow, Bocconi University, Milan and Baker McKenzie, Madrid.
Tuesday, December 10th, 2024, at 4.30PM CET
Juna Shehu (Italy)
General Director INDICAM and VP Global Anticounterfeiting Group (GACG).Intellectual and industrial property professional with experience in the luxury, design, food & beverage, automotive, and pharma sectors. Currently, General Director of an Association whose mission is the Enforcement of Intellectual Property Rights. She is responsible for financial planning and management, the annual strategic plan, special projects, business development, human resources, and public affairs relations with national and international public and private stakeholders.
Previously General Counsel, head of a multinational group’s legal and corporate department operating in the high-end furniture sector. She was responsible for financial planning and management of the legal department, intellectual and industrial property issues, enforcement and management of the Group’s IP portfolio, litigation, commercial agreements, corporate affairs, and compliance.
She holds the title of Lawyer, with skills in corporate law, competition law, privacy legislation, public affairs, and general accounting with a strong orientation toward results, from a juridical/legal perspective, aimed at minimizing business risks. Knowledge of five languages: Italian, English, French, Albanian, and German.
Virginia Melgar, Chairperson of the 5th Board of Appeal, EUIPO. A French and Uruguayan citizen, joined the OHIM in January 1995 where she hold different positions as a lawyer: in the legal service, in the general affairs and cooperation department and in the examination department. In 2006 she joined the EPO as principal director legal affairs until 31/12/2010 when she returned to the Ohim’s cancelation division. She was appointed member of the Boards of Appeal on 1/9/2015 and Chairperson of the 5th Board on 1/4/2020.
Virginia studied Law and Criminal sciences in the University of Paris (Paris 2). She joined the national judiciary school of France on 1/6/1982. After a period of training she was appointed Public Prosecutor at the Versailles Court of First Instance ( 1984-1986) and then Magistrate at the Ministry of Justice Criminal division (1986-1991). She joined as a seconded national expert the Legal Service of the European Commission in 1991 to work in the internal market team until the end of 1994 when she moved to Alicante.
Rubén Cano
Academic fellow at Bocconi University and practices as a Senior Associate at Baker McKenzie. His area of expertise is the enforcement and protection of intellectual property, including brand protection and management, patents, open source, copyright, software agreements and trade secrets related matters. He is usually involved in complex IP and technology cross-border complex legal issues in transactional, negotiation, pre-contentious and litigation matters. In addition, he advises on technology related issues, such as, privacy and image rights, AI regulation, electronic communications, connectivity and access, advertising, online platforms and information security. He is double graduated in law and business administration and holds an LL.M. in Intellectual Property (University of Alicante) and an LL.M. in law of Internet Technology (Bocconi University). Rubén usually writes academic and business oriented articles for law journals and magazines, and has participated with different universities and other organizations in technology legal and intellectual property related projects such as Bocconi University, LUISS Carlo Guido University, University of Alicante or UTE University (Ecuador). As part of those projects it is worth noting his active involvement in the European IP Teachers Network and his participation as a researcher for Horizon 2020 – CIVICA in the Digital Integration Index Project aimed to increase transparency on digital trade restrictions.
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