The post-COVID Crisis environment is marked by a profound transformation of business and company operations, commercial transactions, and consumers’ approaches to brands including a further digitalization of society and new geography for key trademarks. Consequently, trademarks will play an important role as business tools towards a new rebound, in an evolving business and social format. How will /may trademarks play this new role? Which meanings might be expected from this evolution? Are trends of the recent past to be simply accelerated, or would there be space for diverse scenarios? Speakers from three continents will provide a worldwide picture of the profoundly evolving trademark environment under a deeply transformed post-crisis environment and elaborate on possible future scenarios.
In this 6th Global Digital Encounter, we’ve met with the following experts to bring answers to these questions.
- Dr. Alexander VON MUHLENDAHL , Former Vice-President EUIPO
- Prof. Irene CALBOLI , Professor of Law, Texas A&M University School of Law.
- Prof. Xiuquin LIN, Deputy Dean and Professor of Law, School of Law, Xiamen University
Moderator: Dr. Alberto CASADO CERVIÑO, Former Vice-President EUIPO, Former Vice-President EPO, Former Director-General SPTO
If you missed the previous events, they’re available online!
You may find all the information on the official website: